Anton Johansson

Hi, I'm Anton. I'm a serial internet entrepreneur, board professional, senior advisor and angel investor. DTC & e-commerce specialist, working with some of Europe's fastest-growing- or most iconic brands. Board professional and/or industrial advisor in several PE- & VC backend scaleups.CEO & Founder of Grebban, a fast-growing consultancy agency focused on branding, e-commerce design, scalable e-commerce technology architectures and senior advisory for retail-, e-commerce and DTC brands.

Active angel investor since 2015, investing both time and money into exciting startups- and scaleups. Hands-on, helpful, with a great network and actionable insights. Plus, a lot of high fives!

Industrial advisor and board professional for PE & VC-backed scaleups. I am working with several funds and investment firms with their holdings from term sheet, due diligence phase and during the growth phase to exit. Mainly focused on retail/e-commerce, DTC and software SaaS but has experience in several industries.


My angel investmentsKameo - crowdlending platform
Safira - jewellery DTC brand
Pen Store - art supplies & equipment e-commerce
Reclaimit - aftermarket SaaS for e-com/retail
Contentor - translation API for e-com
PrintGroup Nordic - customized print products e-commerce
Binary Brains - prediction AI for retail
Elogistik - fulfillment center / 3pl
Blink (YC) - last mile delivery & dark warehouses in Italy
Infobaleen - AI-powered analytics and personalization for e-commerce
Cevoid - community & UGC SaaS for e-commerce
Alliance Venture - seed VC (Advisor/LP)
x - DTC brand
Moory - e-commerce for the private marine, boating & sailing market
NewShades (YC)- Scam resistant discord for DAOs
Sqarp - E-commerce product data management SaaS
No Ordinary Scent - Scents created with AI / DTC brand for perfumes
Yeos Invest - seed VC
Yezza (YC) - Storefronts on WhatsApp in Southeast Asia
Waylog - financing for e-com/dtc

  • Stage: pre-seed, seed, (serie a or later if ecom-related)

  • Size: $5-50k, sometimes also advisor

  • Location: Europe (but also open to US, Africa, Asia etc)

  • Interest: DTC/ecom, SaaS (specialized in ecom/retail SaaS but love all kinds of software use cases), marketplaces. Quite open-minded!